Marvel Rivals announces swimsuit skins.

Summer is arriving early in the Marvel Rivals universe, and with it, a new wave of content that promises to leave players speechless. In July, the NetEase multiplayer game will receive a special collection of swimsuits for its characters, with a relaxed, fun, and, of course, very stylish vibe for the game's intense combat. So, get ready to see heroes and villains swapping heavy armor for swim trunks, bikinis, and light clothing in looks that directly reference one of Marvel's most curious series: the classic Swimsuit Special.

Swimsuit Special: The return of a classic that defined the 90s.

In the 90s, Marvel caused a stir with the Swimsuit Special collection, a series of comics where heroes and villains were portrayed enjoying idyllic beaches, luxurious pools, and tropical landscapes, all while sporting daring swimwear and model-like poses. At the time, the concept was unusual and won over fans with its creativity and humor.

Now, decades later, the publisher has decided to bring back this concept, not only in print, but also within the gaming universe. A new comic book with this theme arrives on July 9th , and along with it, Marvel Rivals will be updated with skins based on this summery aesthetic. Coincidence with the start of the game's third season? Most likely not.

Themed skins

official images of the new Marvel Rivals skins have been released yet , but expectations are extremely high. We're not talking about simple floral t-shirts; fans are expecting elaborate looks, with bikinis, swim trunks, accessories like sunglasses, and even animations or special effects inspired by summer.

Besides adding a relaxed atmosphere to battles, these skins have another purpose: to boost the in-game market. Cosmetic content is one of the biggest financial drivers of online games, and Marvel, along with NetEase, knows this. When you combine nostalgia, visual appeal, and famous characters, the result is a real explosion in microtransactions.

Competition watching closely: Marvel's answer to DC's summer blockbuster.

In 2024, DC Comics had already invested in concept art featuring its characters enjoying the summer—something that generated a great deal of buzz among fans. Now, Marvel is responding in kind, bringing not only illustrations but a direct integration with one of the most promising games in its digital catalog.

Marvel Rivals, already known for its dynamic matches and variety of playable characters, is now joining the trend of seasonal content. This aligns the game with the trends of the most popular titles on the market, offering not only gameplay but also a renewed visual experience.

Beach, powers, and poses: What to expect from the visuals?

It's a safe bet that characters like Captain Marvel, Iron Man, Doctor Strange, and Scarlet Witch will get costumes befitting the event . Maybe the Hulk will wear patterned shorts, or Thor will appear shirtless holding a cocktail. The important thing here is to understand that, behind the lightheartedness of the concept, there's a strategic plan focused on engagement and monetization.

These skins don't affect in-game performance, but they create identification, increase user engagement time, and generate buzz on social media. Gamers love to show off their style, and Marvel perfectly understands how to turn that behavior into results.

Thus, with the arrival of the swimsuits, Marvel Rivals takes another step towards establishing itself as a living game that engages with its fans and reinvents itself each season. The combination of nostalgic content with modern execution is the kind of action that appeals to both veterans and new players.

Whether it's for the fun of seeing their favorite heroes in a different context, or the desire to collect everything the game has to offer, players have good reasons to keep an eye out for the new releases in July .