Amazon is betting on King of Meat to regain ground in the gaming market.

Amazon is a benchmark when it comes to technology, digital commerce, and streaming services. However, when it enters the realm of games, things get complicated. There have been many broken promises, abandoned projects, and forgotten titles. Even so, the company has decided not to end its journey. On the contrary: it's betting big once again. The new project is called King of Meat and aims to mark a turning point in this trajectory of stumbles.

The decision to put Glowmade at the forefront is a sign of change. Instead of concentrating everything internally, as it did in previous projects, Amazon is now collaborating with a studio that has experience with original creations and unusual proposals . It's an important shift, mainly because King of Meat depends much more on the community than on absurd graphics or complex plots. The focus is on pure fun, creative chaos, and giving freedom to those who are playing.

Loregok: A stage where anything can happen.

Imagine a medieval television show , with bumbling knights, crazy traps, and a laughing audience in the background. Now imagine that transformed into a multiplayer game where each level is built like a new episode. That's the tone of King of Meat. The world of Loregok is anything but realistic. It's absurd by choice, caricatured by intention, and strategically disorganized.

Each challenge within the game functions as a presentation. You enter with your character, face obstacles, and try to reach the end, all while other players do the same. At times, cooperation is important. At others, competition reigns supreme. The outcome is always unpredictable, but almost always funny.

The setting contributes greatly to this concept. The colors, sounds, characters, and room names evoke a blend of children's programming and medieval battles. This design is no accident. It serves to reinforce the game's lightheartedness and attract an audience that wants something different from what they're used to seeing in more serious releases on the market.

Creative tool: The power in your hands

The central point of King of Meat lies in something that many companies try, but few succeed at: giving the public creative freedom without complicating everything . Here, Glowmade has managed to deliver something surprising. Creating dungeons within the game is easy, fast, and fun. No confusing menus or rigid mechanics. Everything works well with the controller, and you don't need technical knowledge to build something interesting.

You start by choosing the rooms, setting up traps, positioning enemies, and even configuring automatic events with a simple logic tool . In just a few minutes, you can create a challenging and fun level. The variety of available pieces helps to personalize your creations. And the best part: what you make can be shared with the entire community.

The game will launch with over 100 levels created by the studio itself . This ensures a varied initial content. However, the main idea is for players to take control and let their creativity guide the new content. The most played and most liked levels may even appear in the main mode, within the game's Hall of Fame.

King of Meat will have a direct sales model.

Nowadays, most multiplayer games work the same way: free entry, but full of in-app purchases. Skins, battle passes, virtual currency, and extra unlocks end up costing much more than the complete game would cost if it were sold as it used to be. Therefore, the decision to adopt a straightforward model in King of Meat is a pleasant surprise.

You pay once and that's it. You have access to everything. No premium currency , no store divided by rarity, no temporary offers trying to force your wallet. Cosmetic content and upgrades are unlocked by playing, completing challenges, and participating in in-game events with fictional sponsors.

This model reduces the frustration of those who enter a game and quickly realize that, to truly compete, they need to spend money. Here, that's not the case. Everything depends on your involvement, not the size of your wallet. It's a risky bet in today's market, but it could become the project's most valuable differentiator.

Furthermore, the decision sends a clear message: Glowmade and Amazon are betting on a game that can sustain itself on its own merits, without resorting to aggressive sales tactics.

Where can I play King of Meat?

Although a release date has not yet been confirmed, the game has already had its platforms announced, and the idea is to reach diverse audiences from the start. The release is planned for PC, PlayStation 5, Xbox Series S and X, as well as the Nintendo Switch.

It's still too early to know if it will be a success. However, it's already safe to say that the strategy seems more deliberate. The game is born with an identity, it has its own look and feel and an interesting structure. If post-launch support is continuous, and if the community embraces level creation as part of their daily routine, the chances of success increase significantly.